Hey there,

When you mention a trend... It's hard to think of just one. But if I had to choose, I'd say flip or fold phones. I truly believed they had stayed behind in 2008, just like I never expected to see my favorite childhood movies turned into live-action remakes. Yet here we are, watching Lilo & Stitch return – not as a cartoon, but as a full-on nostalgic experience in high definition. And I don’t even have kids! But I still felt the urge to go to the theater and watch it. That’s what well-executed marketing does: it pulls you right back in and convinces you to relive a moment you didn’t even realize you missed.

And if there’s one overarching marketing trend tying all of this together, it’s nostalgia.

Brands are tapping into our collective memory, skillfully reviving the familiar to spark emotion, and, of course, purchases. They’re not just selling products; they’re selling a feeling, a throwback to simpler times. Like that unforgettable scene in Ratatouille, where one bite of food transports the critic back to a childhood moment. That’s exactly what modern marketing aims to do: trigger a connection through memory.

Visually, we’re also seeing a revival in formats that echo the past. Long-form content – especially vlogs – has taken over social media once again. This style defined much of my adolescence: daily routines, “what I eat in a day,” or “a day in my life” videos. These formats have reemerged not only as entertainment but as subtle vehicles for influencer marketing. Sponsored products are smoothly integrated into routines, sometimes without us even noticing. The style might feel spontaneous, but the strategy is anything but.

So, how do we balance innovation with timeless principles? For me, it’s about storytelling. Platforms and formats evolve, but the core idea of building trust, evoking emotion, and offering value doesn’t change. Trends may come and go, but I always come back to writing with clarity and empathy, no matter the algorithm of the moment.

No matter the app, trend, or algorithm, I always come back to authenticity. It’s the throughline in everything I create. People can feel when something is real. Whether I’m working on a social post, I try to stay rooted in honesty, human connection, and a clear voice. That’s the one trend that never goes out of style.