Hey there,

I’m Emily, the Founder and CEO of The Content Atelier, and I want to personally welcome you to The Copy Club – our latest experiment in perspective.

Every day, we navigate a digital world that moves at lightning speed, shaping the way we communicate, consume content, and connect with each other. But have you ever stopped to consider how our experiences of this digital landscape are shaped by the generation we belong to?

That’s exactly what The Copy Club is here to explore.

Each month, we’ll take one topic – something that defines the way we live and work in this digital age – and examine it from multiple angles. We’re lucky to have a diverse group of thinkers, strategists, and storytellers at The Content Atelier. Our team brings together a wealth of experience across industries, from hospitality and travel to lifestyle and tech. We don’t just create content, but we craft narratives that help brands stand out in a crowded digital space, making sure our storytelling resonates with the right audiences in the right ways. And because our team spans multiple generations, from Gen Z to millennials, to Gen X, we bring a unique depth of insight and perspective to the conversation, to challenge, enlighten, and (hopefully) help us all understand one another a little better.

Why does this matter? Because in a world where content is king, perspective is everything. The way we interact with technology, marketing, and storytelling is shaped by where we come from and when we grew up. As content marketers, our job isn’t just to add to the noise or chase the next viral trend; it’s to tell meaningful stories that resonate with the right people.

And here’s the truth: you don’t need another tip or hack to keep up. (If you do, you can just hire us 😉). What we do all need more of, is the ability to see the world through someone else’s eyes.

So, if you’re curious about how different generations absorb the same digital world, you’re in the right place. This is going to be a conversation – one that I hope makes us all better communicators, creators, and, ultimately, better humans.

We’ll be kicking off with our first topic next week! See you then.

Emily Oberman
Founder & CEO, The Content Atelier